DA! is a multidisciplinary festival organized and held annually by Architecture and Design students from Zagreb, Croatia. It aims to unite students from different areas of art and design and showcase their finished projects as well as work in progress Branding was based on the idea of merging main elements of Design and Architecture. This is reflected in the logotype; lines which penetrate the space also form letters D (bird’s - eye view) and A (frontal view). Logotype was the main element from which the rest of the visual identity was formed. Colors represent a variety of creative disciplines and also reflect youthfulness, the main characteristic of this festival.