Gubble Bum
/ branding & packaging

Gubble Bum is a fictive concept shop that celebrates the irreplaceable childhood favourite, bubble gum. To keep it simple and easy to remember, the name is a tongue-twisting play on the main motive of the project. The concept was based on the idea of creating a place similar to a candy shop, but the difference is that Gubble Bum exclusively offers chewing gum, any that you can imagine. Along with being a retailer, it also offers its own branded bubble gum which is sold in bulk. The packaging comes in two options, depending on the quantity of purchase. Smaller amounts are packaged in colorful paper bags, while larger amounts come in a glass jar with a custom lid & a tag showing the name of the mix and flavours. All paper elements of the packaging are printed digitally.

The logo is a mixture of bold and modern with a custom script. Colors are pastel purple, mint and brick-red and are kind of reminiscent of the classic '90s gum packaging. 

Gubble Bum is all about fun. It’s the perfect gift-on-the-go for a friend or for oneself. It celebrates youthfulness and a carefree mindset. It’s the cool place you make a quick stop at to brighten your day and get your mouth to exercise!