/ visual identity

Wave is a students’ festival filled with activities, music, dance and sharing of knowledge. The program consists of music and dance performances, workshops and lectures and also serves as a playground for sharing the student experience in all of its aspects. Identity was based on the name, wave. The idea of a student experience as one with many different shapes and forms was translated into visual language which became a merging of photography and bright colors intertwined with the main motif, a free-form flowing line. Serving also as a horizontal divider, it metaphorically represents the student in his unique position in life: far from being a child, yet not fully an adult.